CASE STUDY: How Aim Agency Optimized Customer Service Development Training and Boosted Its Customer Retention by 40% in 6 Months

Aim Agency provides advertising services to businesses. Their potential clients would visit their website to learn more about their marketing services. They can book a free consultation directly on the site or submit a contact form. Within 48 hours, customers are contacted, usually through phone but also email, to discuss their needs and expectations. At this stage, many customers were not onboarding due to a lack of knowledge on the representatives side. Aim Agency had used a third-party calling center instead of their own staff, hence, causing a loss in potential clients.